At Trainer Economy, we empower fitness professionals to build, scale, and sustain profitable businesses. We believe trainers are more than coaches—they’re entrepreneurs, educators, and community leaders. Our mission is to create the media, tools, and marketplace that support them at every stage of their journey.
Trainer Economy is a content, commerce, and community platform built for the new generation of fitness professionals. Whether you’re running your own gym, training clients online, launching a supplement brand, or just starting out—we’re here to help you move from hustle to ownership.Trainer Economy flips the script. We focus on the business of training. Our mission is to help you
We’re building the infrastructure for a $100B+ industry that still undervalues its frontline leaders. Our ecosystem includes:
Hi, I’m AJ Archibald. After 30 years in business development—building brands, closing deals, and launching ventures—I saw a glaring gap in the fitness industry: trainers were driving culture, but rarely owning the upside.
I created Trainer Economy to flip that dynamic. We’re not just building content. We’re building a platform where trainers learn how to scale revenue, create wealth, and take their rightful seat at the table. If you’ve got the hustle, we’ve got the blueprint.
The average trainer burns out before building a sustainable income. We’re changing that—one email, one template, one feature at a time. Our community is powered by transparency, ownership, and impact.
We want to see 10,000 trainers earn six figures. Then seven. Then eight.
Because when trainers win, the whole health economy rises.
This isn’t just a brand. It’s an economy—built by and for trainers.
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Trainer Economy
The business of fitness starts here.